Marketing Manager
Industrial B2B & Demand Generation
🗓️Experience
10–12 Years
🎓 Education
BE/B.Tech + MBA
🏢 Industry
Coil Winding / B2B
👤 Reports To
CEO & Leader BD
Role Purpose
The Marketing Manager is responsible for developing and implementing strategic marketing initiatives that drive brand awareness, product positioning, customer acquisition, and qualified B2B lead generation across precision coil winding machinery and industrial automation verticals
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with company sales and growth objectives.
- Set KPIs, assign responsibilities, and oversee the end-to-end execution of marketing campaigns and initiatives.
- Guide SEO, SEM, social media, and paid advertising strategies to drive online visibility and inbound traffic.
- Ensure consistent brand messaging across the website, LinkedIn, email campaigns, and video content.
- Supervise and create technical marketing collateral including brochures, case studies, presentations, and product videos.
- Plan and execute integrated campaigns for new product launches, trade shows, webinars, and live product demos.
- Monitor and optimize inbound and outbound lead-generation activities, including CRM and marketing automation tools.
- Lead, mentor, and manage a cross-functional marketing team comprising Digital Marketing Specialists, Marketing Executives, and Lead Generation Researchers.
- Oversee market research through trade portals, tenders, and target-prospect research to maintain a healthy sales pipeline.
- Track campaign performance using Google Analytics, CRM reports, and digital dashboards to present actionable insights to senior management.
Competency & Profile Requirements
- Knowledge Base: Strong foundation in the 4Ps of marketing, Segmentation, Targeting, and Positioning (STP), brand management, technical content marketing, social media marketing, digital marketing, SEO, CRM tools, and departmental budgeting.
- Core Skills: Strategic thinking, leadership and team management, technical communication, analytical data interpretation, digital marketing expertise, and high adaptability.
- Behavioral Traits: Diligent, customer-centric, time-conscious, humble, creative, innovative, and tech-savvy.
- Mindset & Values: Goal-oriented, high professional etiquette, collaborative team player, and driven by a win-win philosophy that leads by example.
Direct Reportees (6)
|
Role
|
Department
|
|---|---|
|
Marketing Executive
|
Transformer
|
|
Marketing Executive
|
Capacitor
|
|
Marketing Executive
|
Auto CWM
|
|
Marketing Executive
|
PCWM
|
|
Digital Marketing Specialist
|
|
|
Lead Generation Researcher
|
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Role Code
MK41
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Location
Bengaluru
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Type
Full Time
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Compensation
As per Market Standard (Negotiable)
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Languages
Proficiency in English (Multilingual preferred)
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Industry Focus
Industrial Products | B2B Marketing | Coil Winding Machinery
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Reports To
CEO / Leader Marketing and BD
Apply for Marketing Manager
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